SafeShield Security App

Branding & Visual Identity

A family is together happily in the comfort of their home, alongside the SafeShield logo.

Project Overview

SafeShield Inc. operates SafeShield Security, a home system designed to monitor and deter intruders in real time with comprehensive protection.

Inspiration

During my research, I wanted to fit in with leading brands and competitors. I looked at bold type, defensive shapes, and explored color theory to accurately represent a brand dealing with security.

Logo Design

With “shield” being in the name, I definitely wanted to visually represent that very early on. The majority of the design experimentation focused on typography layout.

Design System

Arriving to the final design, establishing comprehensive design guidelines for both digital and print applications, ensured consistency across all marketing materials.

Applications

Ephemera, Internal Brand Assets, Promotional Material, Stationery, Product Advertising, Packaging, Signage

3D render of the SafeShield shield logo element.
Favicon for the SafeShield website and mobile application icon.
Hero landing page for their main website design.
Street / bus stop LED advertisement, at night. It reads: "We don't sleep, so you can. Your nightmares stop at our shield."
Building signage for a SafeShield location.
PowerPoint / Keynote presentation cover slide for the 3rd annual conference.
Social media carousel with informative graphics and text.
Sidewalk developing advertisement across multiple panels.
Stationery set design including brochures, business cards, letters, website, and application designs.
Polo uniform with SafeShield branding.
Identification badge for SafeShield technicians.
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