Friselis Fruit Drinks
Friselis is a new carbonated fruit drink crafted with natural ingredients, its name derived from the French for “light draft of air” — a nod to its effervescent quality. Collaborating closely with brand partners, I led the creative process to ensure the product’s vibrant, playful identity resonated with audiences of all ages. I designed the logo, typography, and color palettes, and established visual guidelines that informed packaging, advertisements, and marketing strategies. My hands-on approach from concept to execution ensured every design element was innovative and true to the drink’s natural roots, reinforcing its market appeal.
