Friselis Fruit Drinks

Brand Identity & Packaging

Two cans of Friselis all natural fruit drink are cooling in an icy freezer.

Project Overview

Friselis is a carbonated fruit drink crafted with natural ingredients, its name derived from the French for “light draft of air,” a nod to its effervescent quality.

Inspiration

A large part of initial reference derived from other leading fruit drink brands. I wanted the Friselis identity to fit in among retail shelves and let the product speak for itself. Unlike the competition, though, I opted to use high quality fruit photography instead of illustrated or abstract visuals.

Logo Development

During the creative process, I focused on highlighting the product’s all natural ingredients. This led me to experiment with vibrant, bold color palettes and typography that would accurately represent the product and brand.

Design System

Arriving to the final design, establishing comprehensive design guidelines for both digital and print applications, ensured consistency across all marketing materials.

Friselis logo against a vibrant green background.
Alternate logo color schemes for Friselis Fruit Drinks.

Applications

Supporting Graphics, Merchandise, Label Packaging, Motion Graphics, Social Media, Signage, Print

Product display promo for the Blueberry Raspberry Friselis flavor.
Product display promo for the Strawberry Passionfruit Friselis flavor.
Animated Friselis translation.
Product display promo for the Orange Tangerine Friselis flavor.
Product display promo for the Watermelon Lemonade Friselis flavor.
Complete label design for the Blueberry Raspberry flavor.
Four pack of Strawberry Passionfruit flavor.
Social media ad.
Flavor lineup of cans against an outdoor background.
Billboard promoting a new Friselis flavor.
Street / bus signage with an enticing design.
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