Friselis

Friselis Fruit Drinks – Industry: Retail Goods – Friselis is a new carbonated fruit drink that is created with all natural ingredients. “Friselis” is French for “light draft of air,” which epiotmizes their bubbly beverages. Brand collaborators insisted that the overall look for Friselis was to be colorful, fun, and friendly. Using generationally popular flavors, the product’s aim is to attract all audiences that enjoy carbonated drinks; both young and old.

I designed the logo, typography, color palettes, and other elements for Friselis. I established the visual identity of the brand through guidelines, packaging, advertisments, and various marketing strategies.