Resin Reservoir

Branding & Package Design

An herbal specialist views a cannabis plant with a special tool alongside the Resin Reservoir logo.

Project Overview

Resin Reservoir is a small start-up navigating the competitive cannabis and hemp market. The goal was to develop a unique brand identity with encompassing package designs for retail products.

Inspiration

In an industry saturated with brands, the team needed a visual identity that would speak for itself, stand out on shelves, and be instantly recognizable. I found drippy typography and elements from competing brands as my biggest inspirations.

Design Development

The idea was to create a visual identity system as well as package designs for their first launch. Various carriers were explored for different products.

Design System

Arriving to the final design, comprehensive design guidelines for both digital and print applications are created to ensure a consistent and memorable brand experience.

Motion graphic animated logo for Resin Reservoir.
Alternate use logos showing a horizontal and reduced initial variants.
The full light and dark color palette for brand consistency.
Motion graphic animated logo for Resin Reservoir.
Alternate use logos showing a horizontal and reduced initial variants.
The full light and dark color palette for brand consistency.

Applications

Supporting Graphics, Merchandise, Product Labels, Packaging, Signage

A collage of promotional items and products with the Resin Reservoir branding.
A man wearing a branded sweater and hat against a tiled wall.
One of the early vaporizer devices with Resin Reservoir branding.
Two products from the same line, showing off different flavors and differentiation choices.
Three products from the same line, showing color and name difference between flavors.
Three products on display, two from the same line, one standing alone.
<<<
>>>
Scroll to Top