Shake Head Milkshakes

Branding & Visual Identity

Shake Head Milkshakes full mascot logo surrounded by frozen dairy treats and exploding chocolate pieces.

Project Overview

Shake Head Milkshakes is a mobile ice cream vendor known for its irresistible milkshakes and on-the-go treats. The goal was to create a fun and recognizable brand identity that helps capture attention of event attendees.

Inspiration

We looked at retro cartoons and vintage ice cream parlors for a large chunk of our reference.

Logo Development

I explored dynamic characters that embody the brand’s playful spirit and experimented with typography layout.

Design System

Arriving to the final design, establishing comprehensive design guidelines for both digital and print applications, ensured consistency across all marketing materials.

Primary logo for Shake Head Milkshakes against a white background.
Alternate logos for Shake Head's.
Color palette for Shake Head's.

Applications

Signage, Product Labels, Vinyl Wraps, Carrier Packaging, Retail, Social Media

A vinyl banner menu sign against a solid color background.
A person holding a milkshake in a plastic cup with a dome lid and Shake Head branding.
Shake Head Milkshakes large mobile food vending truck.
A person outside enjoying ice cream from Shake Head.
A cardboard to-go container for single milkshake orders.
A carrier container for two milkshakes.
Custom branded frozen / ice cream sliding top-door cooler.
Food vending cart alongside a street during an event.
Social media carousel spread.
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