Resin Reservoir

Resin Reservoir is a small start-up navigating the competitive cannabis and hemp market. In an industry saturated with brands, the team needed a visual identity that would speak for itself, stand out on shelves, and be instantly recognizable.

Working closely with the brand creators, I led the design process by developing a distinctive logo with its variations, curating a cohesive color palette, and establishing clear design guidelines. I also crafted engaging packaging, digital and physical ads, and merchandise designs, ensuring a consistent and memorable brand experience.