Planet Vapor

Social Media & Brand Identity | Ryland Smith

Project Overview

Planet Vapor is a multi-location retail brand specializing in vaping products and accessories. Over the course of my time with the company, I supported the brand across a wide range of marketing and social media initiatives, developing visual content designed to maintain consistency while adapting to ongoing promotional needs.

---

The Challenge

Planet Vapor had inconsistent promotional graphics across its retail locations and social channels. I was responsible for turning an inconsistent visual presence into a more cohesive marketing system.

---

The Approach

I looked at how top brands marketed their products and combined it with how the pre-established social media theme was. Typography, product photos, and background imagery were all great references when laying out a new design.

---

The Result

---

The Transformation

Partnering with the management team, I transformed our sales graphics from low effort edited pictures into attention-grabbing visuals. Taking inspiration from manufacturer design and holiday themes, I led the brand’s transition into polished, professional graphics across digital and 7+ in-store platforms.

---

---

The visual approach shifted from inconsistent, promotion-specific graphics toward a more cohesive system built around stronger hierarchy, recognizable brand elements, and clear promotional messaging.

---

Design System

Because Planet Vapor operated across seven locations, the system needed to provide enough structure for consistency while remaining flexible enough to accommodate different promotions, products, and formats.

---

Applications

Digital Ads, Social Campaigns, Signage, Branded Stationery, Print

---

The Impact

Across three years, the work helped establish a more consistent visual presence across Planet Vapor’s seven locations while supporting ongoing promotional, social, digital, and in-store marketing needs.

---

---

Let’s connect!

[email protected]

• Behance
• LinkedIn