Appalachian Gold
Apparel & Branding
Project Overview
Appalachian Gold is an outerwear and accessory brand. I was tasked with creating a visual identity that accurately represented the landscape and outdoor activities. The goal was to increase tourism by shining a spotlight on this largely encompassing geographical area.
Inspiration
Inspired by the rich heritage and natural beauty of the Appalachian Mountains, I began by researching the region’s unique character. I found ancient and rounded mountains framing a golden sunset as my biggest inspiration.
Logo Development
The idea of stacking the words, the sunset/landscape illustration, and the swash glyphs were all explored after Bookmania was the decided typeface.
Design System
Arriving to the final design, establishing comprehensive design guidelines for both digital and print applications, ensured consistency across all marketing materials.
Applications
Supporting Graphics, Merchandise, Label Packaging, Email, Social Media, Website, Print
