Appalachian Gold

Inspired by the rich heritage and natural beauty of the Appalachian Mountains, I led the visual identity design for Appalachian Gold—a new outerwear and accessory brand. I began by researching the region’s unique character, which informed my development of multiple logo variations and a cohesive color palette.

I then established comprehensive design guidelines for both digital and print applications, ensuring consistency across all marketing materials. My role extended to crafting advertisements, designing engaging webpages, and creating product packaging that together bring the brand’s narrative to life.