VertoLink

Branding & B2B Marketing

Corporate theme graphic showcasing a man working alongside automation, centered above the VertoLink logo.

Project Overview

VertoLink provides mid-sized manufacturers and retailers with cloud-based software that tracks inventory, predicts disruptions, and recommends alternative shipping routes using AI. The goal was to create a cohesive brand identity for their entry into the service.

Inspiration

During research, I looked at a large quantity of optimization designs and clean corporate illustrations. These served as the main reference point to create from.

Logo Development

Exploring and expanding upon the optimization graphics, incorporating letters and words, and trying abstract shapes.

Design System

Arriving to the final design, establishing comprehensive design guidelines for both digital and print applications, ensured consistency across all marketing materials.

Animated VertoLink logo.
Informative graphic explaining more about VertoLink and its services.
Logo sizing information for VertoLink.

Applications

Website, Presentation Deck, B2B Marketing, Supporting Graphics, Signage, Email, Social Media, Ephemera

Website design and snapshot of VertoLink's homepage.
Presentation deck depicting an index, sections, and graphics.
Informative B2C graphic used during recruiting.
Trade show booth signage.
Email blast design for the VertoLink blog.
Professional social media presence on LinkedIn.
Social media carousel.
Flyer depicting services.
Stationery set for physical and digital distribution.
<<<
>>>
Scroll to Top