Appalachian Gold

Inspired by the rich heritage and natural beauty of the Appalachian Mountains, Appalachian Gold is an outerwear and accessory brand. I was tasked with creating the visual identity. I began by researching the region’s unique character, which informed my development of multiple logo variations and a cohesive color palette.

I then established comprehensive design guidelines for both digital and print applications, ensuring consistency across all marketing materials. My role extended to crafting advertisements, designing engaging webpages, and creating product packaging that together bring the brand’s narrative to life.

Resin Reservoir

Resin Reservoir is a small start-up navigating the competitive cannabis and hemp market. In an industry saturated with brands, the team needed a visual identity that would speak for itself, stand out on shelves, and be instantly recognizable.

Working closely with the brand creators, I led the design process by developing a distinctive logo with its variations, curating a cohesive color palette, and establishing clear design guidelines. I also crafted engaging packaging, digital and physical ads, and merchandise designs, ensuring a consistent and memorable brand experience.

Cithr

Cithr, an American/Canadian rapper, singer, songwriter, and musical producer, reached out during the creation of his first EP to shape his visual identity. Collaborating closely with him, I transformed his unique musical sound and visual concepts into a cohesive brand image. I designed a dynamic artist logo, engaging album artwork, and comprehensive promotional assets; including advertisements and performance merchandise.

These tailored design solutions enhanced his presence alongside notable collaborations with 5v, YungJZAisDead, Adharmasatru, Safehold, Pnut, SEBii, Trippythakid, Le Play, dxsh, ggravee, and Scryer.

Crossover Cases

Crossover Cases (now Crossover Collections) offered protective phone cases that could be customized with unique vector artwork. Customers could upload their photos that would be illustrated then was sublimation printed onto phone cases.

These are some of the products that were translated into illustrated vector art. I illustrated these using my mouse. These designs were distributed to Crossover Cases customers, which was effectively successful with multiple return orders.

SafeShield Security App

SafeShield Inc. operates SafeShield Security, a home system designed to monitor and deter intruders in real time with comprehensive outdoor and indoor cameras and alarms. Collaborating closely with the team, I developed the visual identity by crafting a dynamic SafeShield logo and integrating it across a wide range of materials.

My role included designing ephemera, internal brand assets, product advertising, packaging, and both outdoor and indoor signage, ensuring a consistent and impactful brand presence that communicates safety and reliability.

VertoLink

VertoLink provides mid-sized manufacturers and retailers with cloud-based software that tracks inventory, predicts disruptions, and recommends alternative shipping routes using AI. After meeting with the marketing managers, I redeveloped the visual identity by crafting a unique logo and integrating it across a wide range of materials.

My role included designing ephemera, B2B marketing, internal brand assets, product advertising, packaging, and both outdoor and indoor signage, ensuring a consistent and impactful brand presence that communicates safety and reliability.

Friselis Fruit Drinks

Friselis is a new carbonated fruit drink crafted with natural ingredients, its name derived from the French for “light draft of air” – a nod to its effervescent quality. Collaborating closely with brand partners, I led the creative process to ensure the product’s vibrant, playful identity resonated with audiences of all ages.

I designed the logo, typography, and color palettes, and established visual guidelines that informed packaging, advertisements, and marketing strategies. My hands-on approach from concept to execution ensured every design element was innovative and true to the drink’s natural roots, reinforcing its market appeal.

Shake Head Milkshakes

Shake Head Milkshakes is a mobile ice cream vendor known for its irresistible milkshakes and on-the-go treats. In close collaboration with their team, I led the creation of the Shake Head mascot; a dynamic character that embodies the brand’s playful spirit. I also redesigned their truck and cart wraps, packaging, website, and social media pages, establishing fresh brand guidelines to ensure a cohesive identity.

My hands-on involvement in every phase of the project redefined their visual presence, and I continue to appreciate the ongoing creative partnership and thoughtful gifts from the team.