Lipton Premium Tea

PROJECT TYPE

Branding & Package Design


ROLE

Lead Designer


TOOLS USED

Adobe Creative Suite

YEAR

2022

During a recent trip, I experienced an exceptional premium tea that inspired me to reimagine Lipton’s brand identity for a high-end product line.

I redesigned the Lipton logo; preserving its iconic sun element while introducing refined details that signal quality, and applied it to a fresh packaging concept housed in a robust, premium container. I also developed comprehensive brand guidelines to support a cohesive visual identity for future product expansions.