Blue Ridge Figure Skate Club
During my college branding course, I was challenged by Blue Ridge Figure Skating Club to create a new logo that encapsulated their identity. I immersed myself in research and concept development, and after presenting over three dozen designs, my logo was chosen by the club’s team and director. Building on that success, I expanded the brand’s visual identity by crafting logo variations, establishing design guidelines, and developing assets such as digital and print advertisements, merchandise, signage, and team uniforms.
