Friselis Fruit Drinks
Brand Identity & Packaging | Ryland Smith
Project Overview
Friselis is a sparkling water concept centered around natural ingredients and a modern, sophisticated visual identity. The challenge was to create a brand that could communicate freshness and flavor while maintaining a distinctive presence within a crowded beverage category.
The Challenge
How can a sparkling water brand communicate natural flavor without falling into the visual conventions of the category?
Inspiration
A large part of initial reference derived from other leading fruit drink brands. I wanted the Friselis identity to fit in among retail shelves and let the product speak for itself. Unlike the competition, though, I opted to use high quality fruit photography instead of illustrated or abstract visuals.
Logo Development
During the creative process, I focused on highlighting the product’s all natural ingredients. This led me to experiment with vibrant, bold color palettes and typography that would accurately represent the product and brand.
Brand Direction
The identity was developed around the idea of freshness expressed through simplicity. Rather than relying on literal illustrations of ingredients, the visual system uses restrained typography, color, and graphic forms to create a more elevated interpretation of sparkling water.
Packaging System
The packaging needed to maintain a recognizable master brand while allowing each flavor to function as its own visual identity.
A shared structural system keeps the range cohesive, while color and flavor-specific elements create differentiation between SKUs.
The front panel prioritizes the Friselis name and flavor, establishing a clear hierarchy that remains legible at shelf distance. Supporting information is intentionally minimized to preserve the clean visual character of the identity.
Applications
Supporting Graphics, Merchandise, Label Packaging, Motion Graphics, Social Media, Signage, Print
The Outcome
The resulting identity established a distinctive visual position for Friselis while providing a flexible packaging system capable of supporting multiple flavors without losing brand cohesion.