Resin Reservoir

Branding & Packaging Design | Ryland Smith

An herbal specialist views a cannabis plant with a special tool alongside the Resin Reservoir logo.

Project Overview

Resin Reservoir is a product line serving resin artists and makers. The project focused on developing packaging that could establish a recognizable brand while clearly differentiating products within the line.

The Challenge

How can a product line remain visually cohesive while making individual products immediately distinguishable?

Packaging System

The packaging system establishes a consistent visual foundation across the product line, while color, labeling, and product-specific information create differentiation between individual products.

Instructions for sticker placement on the Resin Reservoir packaging design.
Instructions for container panel sizing on the Resin Reservoir packaging design.
Instructions for cutting/folding the product container on the Resin Reservoir packaging design.

Brand System

Arriving to the final design, comprehensive design guidelines for both digital and print applications are created to ensure a consistent and memorable brand experience.

Motion graphic animated logo for Resin Reservoir.
Alternate use logos showing a horizontal and reduced initial variants.
The full light and dark color palette for brand consistency.
Motion graphic animated logo for Resin Reservoir.
Alternate use logos showing a horizontal and reduced initial variants.
The full light and dark color palette for brand consistency.

Supporting Graphics

Merchandise, Product Labels, Packaging Design, Signage

A collage of promotional items and products with the Resin Reservoir branding.
A man wearing a branded sweater and hat against a tiled wall.
One of the early vaporizer devices with Resin Reservoir branding.
Two products from the same line, showing off different flavors and differentiation choices.
Three products from the same line, showing color and name difference between flavors.
Three products on display, two from the same line, one standing alone.
Digital billboard with Resin Reservoir call-to-action.

The Outcome

The resulting packaging system gave Resin Reservoir a consistent visual identity while creating clear differentiation between products and variants.

<<<

Want to see more?

>>>
<<<
>>>

Let’s connect!

[email protected]

Scroll to Top