Lipton Premium Tea
PROJECT TYPE
Branding & Package Design
ROLE
Lead Designer
TOOLS USED
Adobe Creative Suite
YEAR
2022
During a recent trip, I experienced an exceptional premium tea that inspired me to reimagine Lipton’s brand identity for a high-end product line.
I redesigned the Lipton logo; preserving its iconic sun element while introducing refined details that signal quality, and applied it to a fresh packaging concept housed in a robust, premium container. I also developed comprehensive brand guidelines to support a cohesive visual identity for future product expansions.
Lipton Premium Tea
PROJECT TYPE
Branding & Package Design
ROLE
Lead Designer
TOOLS USED
Adobe Creative Suite
YEAR
2022
During a recent trip, I experienced an exceptional premium tea that inspired me to reimagine Lipton’s brand identity for a high-end product line.
I redesigned the Lipton logo; preserving its iconic sun element while introducing refined details that signal quality, and applied it to a fresh packaging concept housed in a robust, premium container. I also developed comprehensive brand guidelines to support a cohesive visual identity for future product expansions.