ODECO

Ocean Drilling & Exploration Co.

Ocean Drilling & Exploration Co., once a big name in oceanic exploration, is no longer functioning. That is a shame, especially since we don’t know much about our oceans. Since ODECO has remained dormant for so long, I decided to revive them with an updated and modern concept.

I redesigned the ODECO logo, updated the overall visual identity, and designed several creative advertising campaigns for their return. Since they are making a comeback, I created digital and print recruitment ads and updated required gear.

Main one color logo for ODECO against a dark background.
Alternate one color logo for ODECO against a light background.
Multiple ODECO letterheads displayed next to each other to form a grid.
Multiple ODECO business cards scattered on a dark background.
Alternate one color text logo for ODECO against a light background.
A billboard with a drill bit for a post stands alone as it bores through the earth's soil. The billboard depicts the ODECO logo alongside an oil rig which transitions to the drill bit.
Light blue hardhat depicting an embossed ODECO logo.
Dark blue brochures are displayed with both front and back designs that share information on the Purposes of Ocean Drilling.
Blue brochures are displayed with both front and back designs that share information on the Challenges of Ocean Drilling.
Light blue safety vest depicting a sublimated ODECO logo.
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